If you’ve ever wished your home felt a little more fun — not in a “toy explosion” kind of way, but in a joyfully designed, delightfully clever way — IKEA’s newest collection might be exactly what you’ve been waiting for. Launching globally in February 2026, GREJSIMOJS (a Swedish colloquialism meaning “thingamajig”) is a 33-piece line built on one big idea: play belongs to everyone.
Instead of separating “kid stuff” from “grown-up stuff,” the collection blends the two, bringing whimsy, tactility, and imagination into pieces meant to live in every room of the home. Think: sculptural storage that makes you smile, a lamp shaped like a gentle giraffe, or a classic IKEA chair dressed up in a fuzzy costume because — why not?
IKEA’s designers started with research. According to the IKEA Play Report, play doesn’t just spark creativity — it reduces stress and helps people connect. But between tight schedules, limited space, and the general chaos of modern life, both kids and adults play less than they’d like to.
GREJSIMOJS was created as a gentle antidote: a collection of everyday objects that nudges you to interact, imagine, and slow down long enough to enjoy a moment of delight.
Colour, texture, and unexpected shapes run through the entire series. Some pieces are bright and personality-packed; others blend quietly into a space until you notice a small detail — a curve, a grin, a surprising material — that makes the design feel alive.
Creativity in The Everyday
Designers Anna Granath and Marta Krupińska, who helped guide the collection, describe GREJSIMOJS as an exercise in freedom. They drew on childhood memories, everyday objects they once admired from afar, and the simple joy of letting imagination lead the way.
Krupińska recounts how people passing her desk couldn’t resist interacting with the prototypes — patting the giraffe lamp, rubbing the storage cats’ bellies. “Young or old,” she says, “there are certain objects that remind us that there is creativity in the everyday.”
Even more intriguing: the designers considered how an object could hold dual meaning — how a boldly patterned rug could be a design statement to an adult and a wild terrain to a crawling child.
Why Play Belongs in Every Home
IKEA’s research highlights something many parents already know: play matters, but it’s not always easy to make time for it. Over half of parents surveyed (54%) say they want to play more with their children but struggle with time, space, or simply not knowing where to start.
GREJSIMOJS isn’t about adding another obligation. It’s about embedding small invitations to play into the home’s natural rhythm — a light you reach for that makes you smile, a storage piece that feels friendly rather than functional.
The IKEA Playtypes framework — Explore, Create, Imagine, Move, and Compete — guided many of the designs, ensuring that the collection supports a wide range of playful behaviors, from sensory exploration to social games.
A Collection Made for Living, Not Just Looking
What makes GREJSIMOJS feel especially fresh is its refusal to categorize play as “kids’ stuff” that gets tucked away when guests arrive. These objects are designed to be visible — to be touched, moved, rearranged, and enjoyed.
As Granath puts it, the pieces will “fit the home, even after the children have gone to bed.” They’re beautiful enough to stand in a living room and unpretentious enough to be put to work by sticky hands.
Whether you live with kids, host them occasionally, or simply miss the feeling of discovering something delightful in your own home, GREJSIMOJS invites you to reclaim a bit of that curiosity.
And maybe — just maybe — to pat a lamp on the head on your way to bed.