The Chair That Doubles as Wall Art: Meet the Ingenious PicChair

In a world where living spaces are shrinking and design has to work harder, the PicChair® stands out as a quietly brilliant solution. Conceived by architect, designer, and inventor Beth Metsch Goldman, this handmade oak chair blurs the boundary between furniture and art—and redefines how we think about what belongs on our walls.

The idea for the PicChair® traces back to Goldman’s student days, when she lived in a tiny apartment and dreamed of furniture that could adapt without compromising beauty. Years later, that dream materialized in a piece that’s as thoughtful as it is unexpected.

At first glance, the PicChair® looks like a framed artwork—an elegant rectangle of solid oak with a clear acrylic cover ready to display your favorite photograph, print, or poster. But with a few simple movements, the frame unfolds into a full-sized, functional chair. It’s a satisfying transformation, one that feels both surprising and inevitable, like a secret finally revealed.

Each chair is crafted by hand in Colombia using sustainably sourced oak, chosen for its strength and distinctive grain. The result is a piece that feels warm, tactile, and enduring. The design includes thoughtful details—a built-in handle for easy transport, a mat board backing for artwork, and a pegboard system that lets you hang the chair like a frame.

Offered in seven colors, the PicChair® can blend seamlessly into minimalist interiors or serve as a conversation-starting accent in a creative studio or gallery. It’s the kind of object that invites double-takes and sparks conversations about how design can make even the smallest home more adaptable and expressive.

More than a clever trick, the PicChair® is a meditation on modern living—an acknowledgment that beauty and practicality don’t have to compete for space.

Price: $795 | Handmade in Colombia | Available in seven colors. More info here